We are part of a Scandinavian VIVA Group which in turn is the largest wine importer in Scandinavian monopoly countries. Our strategy is to work closely with suppliers to serve better the final customer. For over 20 years we have followed the same strategy.
By understanding our consumers better we can source products that consumers enjoy. Sounds easy, but in reality it is more demanding to do. We have a string of best seller products to show that this strategy does work.
Our products are widely available for all market segments, Alko, Horeca and Travel Retail. Our selection of products come from nearly all parts of the globe where wine is produced. A good mix of pricepoints is also available.